Consumer sentiment is playing a pivotal role in the UK automobile industry in 2025, influencing everything from brand preferences to purchasing decisions.
With the rise of electric vehicles (EVs), shifting brand perceptions, and regulatory changes, buyers are navigating a complex landscape. In this article, we’ll explore the key factors shaping consumer sentiment and what they mean for those looking to buy or sell a car.
Brand Perceptions and Their Impact
Brand perception is a significant driver of consumer behaviour in the UK car market. Tesla, for example, remains a dominant player, with nearly 4,000 new Teslas registered in February 2025, making the Model 3 and Model Y among the top three most popular cars.
However, there’s a growing backlash against the brand, with 7 in 10 British adults reportedly put off owning a Tesla due to Elon Musk’s political activism. Some polls even label Tesla drivers as the “most hated” among major brands, highlighting the impact of public perception on purchasing decisions.
Meanwhile, brands like BMW and MG are gaining favour for their electrified line-ups, offering a mix of performance, reliability, and affordability.
For consumers, this shift in sentiment underscores the importance of choosing a brand that aligns with their values and meets their practical needs. If you’re considering selling your current vehicle to switch to a more popular brand, now might be the time to act, especially with the market in flux.
The Rise of EVs and Consumer Preferences
Consumer preferences are also shifting towards EVs, driven by environmental concerns and the government’s Zero Emission Vehicle (ZEV) mandate, which requires 28% of new car sales in 2025 to be zero-emission.
A recent survey found that 59% of UK respondents planning to buy a vehicle in the next two years are considering alternative powertrains, up from 54% in 2023. However, affordability remains a key barrier, with many drivers hesitant to make the switch due to the high upfront costs of EVs.
For those looking to sell their current vehicle to fund an EV purchase, the used car market offers opportunities. The current shortage of younger internal combustion engine (ICE) vehicles has driven up prices for petrol cars, making it an ideal time to sell.
For example, if you’re thinking, “Should I sell my Ford to invest in a new electric model?” you might find that the strong resale value of your luxury vehicle makes the transition more affordable. Platforms like WeBuyAnyCar can help you sell your car quickly, providing the funds needed to make the switch.
Regulatory and Economic Factors
Regulatory and economic factors are also shaping consumer sentiment. The upcoming vehicle excise duty (VED) changes for EVs, with an additional £425 per annum fee starting in April 2025, have sparked frustration among drivers, many of whom feel that the financial incentives for switching to EVs are being eroded.
There’s also talk of reinstating the 2030 ban on new ICE sales, which could further accelerate the shift to EVs.
These changes are prompting some drivers to sell their petrol cars before the market becomes oversaturated with EVs.
The process of selling can be made easier with services that allow you to sell your WeBuyAnyCar efficiently, ensuring you get a fair price while demand for petrol vehicles remains high.
Making Informed Decisions
For consumers, navigating the UK automobile industry in 2025 requires a careful balance of practical and emotional considerations.
Whether you’re buying a new car or selling your current one, understanding the factors shaping consumer sentiment can help you make informed decisions.
By choosing a brand that aligns with your values, considering the long-term costs of ownership, and timing your sale strategically, you can make the most of the current market conditions.
The Road Ahead
Consumer sentiment will continue to play a key role in the UK automobile industry, as buyers navigate the transition to electrification and the evolving competitive landscape.
For those looking to buy or sell a car, staying informed about these trends can help you make decisions that align with your needs and budget.
Whether you’re embracing the future with an EV or capitalising on the demand for petrol cars, the current market offers opportunities for savvy consumers.
